Struggling to Stand Out in the Music Industry?

As a musician, it is highly likely that you will feel like you’ve reached a plateau at some point in your music career. During this time, you might not see an increase or decrease in your revenue, you might feel like you could be doing more with your music, or you just feel like your career is going nowhere. To prevent this dry season from causing your music career to be a failing one, you need to work on your Personal Branding.

What is Personal Branding for Musicians?

Personal Branding refers to the way in which you present yourself - not just as a musician, but also as an individual in the public eye. It entails everything about you that could sway public perception of you - from the way you look, act, and speak, all the way to how you make your fans feel, respond and act. Your personal brand is who you are and how you present yourself. The way you present yourself, determines what you’re branding yourself to be and will also determine how others will respond to you. This not only applies to music, but life in general as well.

The Importance of Personal Branding

Your Personal Brand as a musician goes beyond your skillful musical talents. It’s about everything you have to offer beyond your music. It’s your story that you tell the world, and plays a huge role in how successful you will be.

This course will equip you with the skills needed to:

  • Build a consistent and well-thought-out Personal Brand

  • Socially and financially develop your music career

  • Identify and define your Unique Selling Point and Target Market

  • Apply Personal Branding techniques to yourself and your music career

“Determine who you are and what your brand is, and what you're not. The rest of it is just a lot of noise.” 
 – Geoffrey Zakarian 

  • Level: Beginner

  • Language: English

  • Activities: Yes

  • Course format: Pre-recorded online

  • Students enrolled: 60

  • Mobile compatibility: Yes

Course Instructor

BTech Graphic Design - Music Branding Strategist Sergio Benjamin

Sergio Benjamin is the CEO and founder of ForteValley. He is originally from South Africa and has been playing the guitar for nearly two decades. He discovered his love for business upon learning the structure and systems in place of the visual and communications companies he has worked for during his decade long career as a graphic designer. He started reading business books and discovered a new way of thinking. His passion for music and love for business lead him to creating ForteValley, helping and teaching musicians how to create their own music companies. He decided to summarise his experience as a musician, graphic designer and knowledge base research and provide musicians with the same information and awareness that will help them transform the music industry.