Sergio Benjamin
Director & Music Branding Strategist
Sergio Benjamin is the CEO and founder of ForteValley. He is originally from South Africa and has been playing the guitar for nearly two decades.
He discovered his love for business upon learning the structure and systems in place of the visual and communications companies he has worked for during his decade long career as a graphic designer. He started reading business books and discovered a new way of thinking.
His passion for music and love for business lead him to creating ForteValley, helping and teaching musicians how to create their own music companies. He decided to summarise his experience as a musician, graphic designer and knowledge base research and provide musicians with the same information and awareness that will help them transform the music industry.
Angelique Riddles
Content Writer
Angelique Riddles is a social media agent and content writer, currently doing a part-time content writing internship with ForteValley. She is also a poet, working towards publishing her first book, and is still in the process of completing her BA Degree.
Her love for writing began as a child, when she would write poems for friends and family on special occasions and even wrote an entire short story at the age of 12-years old.
Going to university forced her to write less creatively and more formally, which allowed her to expand her writing skills. In 2019, her writing was recognised by a well-known brand, and she landed her first job as a content writer. She is currently a full-time social media specialist and programme assistant at an arts organisation.
While poetry will always be her first love, Angelique has fallen in love with writing for businesses and aspires to do further studies into social media marketing and content writing, and pursue it as a career, while continuing to write- and hopefully publish, her own poetry.
